Using the power of Google's Ad Grants program, you can get your cause to the top of search results pages for queries that are important to your mission

We can help you get there

Watch this short video on how we can unlock the power of Google Ad Grants to help your organisation reach new followers

The relevance of Google search for Nonprofits

How do search results appear on Google?

Google now processes over 40,000 search queries every second which

translates to over 3.5 billion searches per day and 1.2 trillion searches per year

worldwide. To date, Clicks to Causes has driven over 1 million clicks to non-profit


Google Ad Grants works just like Google AdWords online advertising. Displaying

your message to people who are searching for nonprofits like yours. If your nonprofit qualifies for the grant, you will receive $10,000 USD of in-kind AdWords advertising every month.

1. Search Engine Optimisation (SEO) - This is the process of getting your website to rank on Google through organic means.

2. Google AdWords - This is the process of paying to be ranked on Google by

bidding on specific keywords that you want to appear for.

What is the Google Ad Grant?

If someone clicked on one of the ads, it would cost the advertiser however much they

bid on that keyword, this is a "pay per click" model.

The grant is approximately £8300 worth of clicks every month. This roughly translates to 6000 clicks (if the grant is maximised). The money is never deposited into a

bank account, it will be linked to the organisation’s Google Advertising account


Google Ad Grants Example

How could the grant help your mission?

The grant will enable your nonprofit to bid on keywords relevant to supporting your activities. 

Here is an example of one of our client's keywords who is able to get a worldwide reach on Google. The search query used is "support education in Africa", 

Ads have a small green “Ad” icon beside them. The search result at the bottom of the

example is the top SEO result.

Reach people in real time who are in the mindset of donating. Capitalise on all donation methods; online, postal, cellular & in person

Create Partnerships

Drive relevant traffic to your site to read and engage with your content. Capture the audience by using email sign ups and encourage people to follow your social media channels

Build Awareness

Raise Donations

Grow Your Team

Showcase all the jobs you have vacancies for through your ads. Target worldwide to attract the people who are looking for opportunities like these

Your keywords will be searched by other organisations that have similar goals. They can reach out to discuss collaborations on projects.

Who are Clicks to Causes?

We are a digital marketing agency that specialises in securing and managing Google

Ad Grants for nonprofit organisations worldwide. Our mission is to raise awareness of

the grant and provide a low-cost campaign creation and management service that

is affordable to nonprofits.

To date, we have driven over 1,000,000 clicks to our clients' websites which have

resulted in volunteer sign-ups, donations, sales, newsletter subscriptions, partnerships,

aid for those in need and more. 

Janet Heimlich 


“Clicks to Causes has helped us secure new advertising contracts for our Radio station using Google's Ad Grant. They have also increased our average monthly visitors from 5,525 a month to 15,540, a 281% increase!”

Rob Clarke 

“Clicks to Causes conducted an audit of Anike Foundation’s Google AdWords account. They developed a comprehensive report & wrote a proposal for re-organizing our account. They then created the new campaigns and implemented the proposal. The result was immediate and astounding: a 3600% increase in traffic to our website.”

Our Client's Grant Success Stories

Segun Ige 




Guillaume Renault 

None of us knew how to create effective AdWord campaigns. Truthfully, we didn't know where to get started! Fortunately, Clicks to Causes understood our target audiences and how to reach them with the right campaigns. As a result, people around the world know who we are and what we do. It's great to have a company that excels at this specialised service and applies its know-how specifically to help non-profit organisations.”

“Clicks to Causes has helped contribute 30.06% of our new nonprofit sign-ups in the past 3 months using Google's Ad Grant”

Fill out this form to get access to our Grant info pack

Clicks to Causes Ltd ® Company Number: 580532