Using the power of Google's Ad Grants program, you can get your cause to the top of search results pages for queries that are important to your mission
We can help you get there
Watch this short video on how we can unlock the power of Google Ad Grants to help your organization reach new followers
The relevance of Google search for Nonprofits
How do search results appear on Google?
Google now processes over 40,000 search queries every second which
translates to over 3.5 billion searches per day and 1.2 trillion searches per year
worldwide. To date, Clicks to Causes has driven over 1 million clicks to non-profit
Google Ad Grants works just like Google AdWords online advertising. Displaying
your message to people who are searching for nonprofits like yours. If your nonprofit qualifies for the grant, you will receive roughly $13,500 CAD of in-kind AdWords advertising every month.
1. Search Engine Optimisation (SEO) - This is the process of getting your website to rank on Google through organic means.
2. Google AdWords - This is the process of paying to be ranked on Google by
bidding on specific keywords that you want to appear for.
What is the Google Ad Grant?
If someone clicked on one of the ads, it would cost the advertiser however much they
bid on that keyword, this is a "pay per click" model.
The grant is $10,000 USD worth of clicks every month. This roughly translates to 6000 clicks (if the grant is maximised). The money is never deposited into a bank account, it will be linked to the organization’s Google Advertising account (AdWords).
How could the grant help your mission?
The grant will enable your nonprofit to bid on keywords relevant to supporting your activities.
Here is an example of one of our client's keywords who is able to get a worldwide reach on Google. The search query used is "support education in Africa", Ads have a small green “Ad” icon beside them. The search result at the bottom of the example is the top SEO result.
Reach people in real time who are in the mindset of donating. Capitalise on all donation methods; online, postal, cellular & in person
Drive relevant traffic to your site to read and engage with your content. Capture the audience by using email sign ups and encourage people to follow your social media channels
Grow Your Team
Showcase all the jobs you have vacancies for through your ads. Target worldwide to attract the people who are looking for opportunities like these
Your keywords will be searched by other organizations that have similar goals. They can reach out to discuss collaborations on projects.
Who are Clicks to Causes?
We are a digital marketing agency that specialises in securing and managing Google
Ad Grants for nonprofit organizations worldwide. Our mission is to raise awareness of the grant and provide a low-cost campaign creation and management service that
is affordable to nonprofits.
To date, we have driven over 1,000,000 clicks to our clients' websites which have
resulted in volunteer sign-ups, donations, sales, newsletter subscriptions, partnerships,
aid for those in need and more.
“Clicks to Causes has helped us secure new advertising contracts for our Radio station using Google's Ad Grant. They have also increased our average monthly visitors from 5,525 a month to 15,540, a 281% increase!”
“Clicks to Causes conducted an audit of Anike Foundation’s Google AdWords account. They developed a comprehensive report & wrote a proposal for re-organizing our account. They then created the new campaigns and implemented the proposal. The result was immediate and astounding: a 3600% increase in traffic to our website.”
Our Client's Grant Success Stories
None of us knew how to create effective AdWord campaigns. Truthfully, we didn't know where to get started! Fortunately, Clicks to Causes understood our target audiences and how to reach them with the right campaigns. As a result, people around the world know who we are and what we do. It's great to have a company that excels at this specialised service and applies its know-how specifically to help non-profit organizations.”
“Clicks to Causes has helped contribute 30.06% of our new nonprofit sign-ups in the past 3 months using Google's Ad Grant”
Fill out this form to get access to our Grant info pack
Clicks to Causes Ltd ® Company Number: 580532